Services

Strategy you can run on Monday morning.

Every engagement ends with work in market and a number that moved. Here's what each service covers, how long it takes and what it has produced for past clients.

01

Copywriting

Project 2 to 5 weeks

Good copy comes from customers. I interview five to eight of your buyers, read your sales call notes and write with the words they already use.

What you get
Messaging doc with positioning, proof points and objections
Homepage plus up to four core pages
Onboarding or nurture sequence of five to seven emails
Ad copy in three angles for testing
What I need from you
Five customers for 30-minute calls
Recordings or notes from recent sales calls
One decision maker for reviews
2.1% to 4.8%

Signup conversion on a fintech onboarding page after a copy rewrite. Same design, same traffic.

02

Go-to-Market strategy

Project 4 to 6 weeks

A GTM plan says who you sell to, why they buy, how they hear about you and what sales does next. I write it with your sales and product leads in the room so it actually gets used.

What you get
ICP definition with firmographic and buying-trigger criteria
Positioning and messaging framework
Pricing and packaging review
Channel plan with budget and targets
90-day launch calendar with named owners
What I need from you
Access to your CRM and product analytics
Two hours a week from your sales lead
Win and loss data from the last two quarters
34%

Lower customer acquisition cost on an HR-tech add-on launch, by selling to the existing customer base first.

03

Campaign strategy

Project or retainer 6 to 12 weeks

I plan campaigns backward from pipeline. We agree the target, work out what it costs to reach it and set up tracking before a single ad goes live.

What you get
Channel mix across search, LinkedIn, email, webinars and events
Budget model with cost-per-opportunity targets
Creative briefs for designers and writers
UTM and CRM tracking plan
Friday report with spend, pipeline and next moves
What I need from you
Monthly media budget of at least $8,000
A designer, or budget for one
Sales follow-up within 24 hours of a lead
9:1

Pipeline to spend on a LinkedIn and webinar program for an e-commerce analytics platform.

04

Embedded marketing management

Retainer 3 to 12 months

Some teams need a head of marketing before they can hire one. I join your Slack, your standups and your leadership meeting, and I run marketing like it's my own number.

What you get
Two to four days a week of senior marketing time
Ownership of the marketing plan and budget
Management of agencies, freelancers and junior staff
A hiring plan and interviews for your permanent lead
What I need from you
A seat in weekly leadership meetings
Budget authority up to an agreed limit
Three hours a day of overlap with your core team
11% to 27%

MQL to SQL conversion at a logistics SaaS company over nine months, after rebuilding lead scoring with sales.

Engagement formats

Pick the format that fits the problem.

From 2 weeks

Project

Fixed scope and fixed fee, with a start and end date. Best for copy, GTM plans and single campaigns.

From 3 months

Retainer

Monthly campaign management, reviews and reporting. Cancel with 30 days' notice. Best once the plan exists.

From 3 months

Embedded

Part-time marketing leadership, two to four days a week. Best between a funding round and your first marketing hire.

Not sure which one fits?

Describe the problem in a few lines. I'll tell you which format I'd pick and why.

Tell me about it
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